Analysis on Resources and Organizational Culture as Sustainable Competitive Advantages in a Printed Newspaper Company in Semarang

Competition in printed media business is getting severe the digital era due to growing number of online media. Online presents more varied news faster ways for public. The covid-19 pandemic exacerbates condition as a lot hotels, government institutions, banks, and private companies stop subscribing newspaper. research aims analyze whether resources organizational culture newspaper company Semarang imply sustainable competitive advantages. This implemented qualitative method which was by interviewing three managers employees four departments obtain data. VRIO analysis used results show that not all company’s advantages; only human resources, structure, market do so. financial physical possess temporary In terms culture, kinship implies advantage. Disciplinary honesty have parities identity policy advantages